Challenge
The main challenge that publishers have faced the past decade is the fact that print circulations have been steadily declining. Unfortunately, this applies to all print media. In order to get more revenue from their digital channels, Voetbal International (VI) was looking for personalized user experiences to increase reader engagement and loyalty.
Our solution
In line with VI’s strategic eCommerce goals, we defined the user happiness vision and parameters for their new digital environment.
We mapped out the success factors of personalized content and designed a one of a kind digital environment that could cope with high-peak traffic and specific user needs.
We developed a CMS platform that is easy to use, enables writers to quickly publish content and creates personalized experiences for subscribers based on their preferences.
Results
VI speaking
INFO went above and beyond to make our new digital platform suit our needs and perform beautifully. I have no doubt that we will be happy customers for many years to come.”
