Future proofing and personalizing football magazine Voetbal International

By 8 September 2020

Future proofing and personalizing football magazine Voetbal International


The main challenge that publishers have faced the past decade is the fact that print circulations have been steadily declining. Unfortunately, this applies to all print media. In order to get more revenue from their digital channels, Voetbal International (VI) was looking for personalized user experiences to increase reader engagement and loyalty.

Logo Voetbal International
INFO case: Voetbal International website

Defining the users vision

Our solution

In line with VI’s strategic eCommerce goals, we defined the user happiness vision and parameters for their new digital environment.

Cope with high-peak traffic

We mapped out the success factors of personalized content and designed a one of a kind digital environment that could cope with high-peak traffic and specific user needs.

Voetbal International

CMS-platform for everyone

We developed a CMS platform that is easy to use, enables writers to quickly publish content and creates personalized experiences for subscribers based on their preferences.


VI speaking

Icoon quote

INFO went above and beyond to make our new digital platform suit our needs and perform beautifully. I have no doubt that we will be happy customers for many years to come.”

Voetbal International


VI is able to constantly be the first to publish and distribute news and match reports
increase in page views of PRO content
new account registrations per week

Your projectour next challenge?

Jann de Waal


+31 (0)20 530 9100

Contact us

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