As a co-founder, info.nl realised the first version (MVP, minimal viable product) of the platform. Less than five months later, this resulted in the soft-launch of the platform with a diverse range of products from twenty sheds (market stalls). It is now possible to search for and order products from several small-scale providers simultaneously within the platform. The aim of this phase was to validate the demand for Foodshed in the market.
Service design approach
By means of interviews with potential users, various personas and customer journeys were worked out and the essential parts of a shed were set up along with an inventory of the ordering process in order to be able to build the first version of the platform. After the first research phase, a pilot group 'behind closed doors' was the first to set up a shed and provide feedback to the development team.
Scalability and flexibility
The platform has been built from scratch, on the Node.js platform with LoopBack. A conscious choice, for several reasons. First of all, it prevents the 'software bloat' that COTS (Commercial off-the-shelf) software brings with it - in which 80% of the options are not used anyway. Moreover, ready-made packages still require adjustments to be made before they can be used, so that they still become custom software. By developing the platform yourself, you are completely independent and can ensure that every feature that is implemented also delivers direct business value. So everything is completely optimised for foodshed.nl.