Future-proof and user-friendly content management
VI chose to use Magnolia CMS in a hybrid headless fashion: both using Magnolia’s traditional server-side rendering, and exposing REST APIs that serve all kinds of distribution channels. New apps were developed that are directly connected to the CMS. When new channels appear, the CMS is ready for them. Info.nl used Magnolia to make VI’s content management future-proof and user-friendly. Magnolia’s stories app was easily customized to fit in with how VI editors prefer to make, curate and distribute content in the fastest way. In contrast to other CMS authoring interfaces, editors are free to control the experience, not just fill content in fields. For example, they can arrange all elements of a story, including images and even where the paywall appears in an article.
Before the redesign of the new site, VI had worked with a paywall that excluded (in part) non-paying readers. The new structure enabled it to create VI PRO, where the black-and-white paywall has been replaced with a 'try before you buy' model. This is driving large numbers of users into the VI PRO conversion funnel: everyone can now read five PRO articles free of charge before receiving a subscription offer. Using previous surfing patterns, the platform now makes personalized content suggestions. This brings even more visitors into contact with premium content and opens up opportunities for some to be converted via the metered model to
a paid PRO subscription.