The award for the best interactive work in the Netherlands

Nearly a hundred Dutch digital agencies submitted 268 submissions of their best work from 2019. Ultimately, 84 nominations in 15 categories could win a DIA award. The independent jury of the Dutch Interactive Awards nominated our work for OV-fiets in the category “Digital Transformation”. This category is meant for innovations that serve internal existing operations and business processes.

Remmert Stipdonk (CEO at INFO) about the nomination:

“I am very proud that we have been nominated for a DIA award in the category ‘Digital Transformation’. OV-fiets shows that you can grow and innovate at the same time. With the end user as the starting point, we are working with NS on an innovative platform for bike sharing that has undergone a enormous transformation. Our close partnership has led OV-fiets to 5 million rides in 2019. With a solid foundation, NS is now ready for an innovative future.”

About the Digital Transformation of OV-fiets

As business innovation partner for OV-fiets, we are constantly thinking about how NS can offer travelers the best possible experience. The growth of the Dutch public transportation bike has increased exponentially in recent years, but the digital platform behind OV-fiets was no longer sufficient to scale. Together with NS we have transformed the digital landscape of OV-fiets into a modern, scalable and future-ready platform.

DIA Award Ceremony

On September 11 2020, all nominees are invited to present their work to the professional jury of the Dutch Interactive Awards. The jury assesses the work based on concept, design and UX, result and optimization, after which the winners will be announced in the autumn of 2020.

Want to know more about our work for OV-fiets? Read the full (Dutch) award entry here