10 parameters to measure whether your product or service has a good foundation to scale.

You can almost taste it, the big league!

You have achieved product/market fit, have a loyal client base, and are on the verge of exponential growth. Sounds like a great position to be in, right? And yet, something is gnawing at you.  

Because scaling up is hard. So much requires your attention. Do you have the necessary expertise in your team? What additional expertise will you need when you suddenly have twice as many customers? Will you be able to get those new customers to commit? And what if you get requests for new features? Will your product development team be able to handle that? Is your digital backbone strong enough? In short: are you ready to scale? 

To help you answer this question we developed our Scalability Assessment Model. Based on the decades of experience of our team, our model provides new insights on the scalability of your product/company in eight categories. The model is easy to use, fast, and comprehensive. Give it a try, and don’t forget to share your new insights with us! 



Whitepaper Privacy (EN)

On scaling a company 

Scaling a company means setting the stage for enabling and supporting rapid growth. It means having the ability to grow without being hindered. Scaling requires planning, cultural changes, and funding, and connecting the right systems, staff, processes, technology, and partners. 

Growing vs scaling up 

Growing and scaling are two different beasts completely. Let’s begin with the most common distinction between these two terms: in general, we think of growth in linear terms – a company adds new resources (capital, people, and/or technology), and its revenue increases as a result. When we refer to scaling, we are talking about exponential growth against moderate costs. Instead of just adding more and more resources in the name of growth, scaling structures the processes, operations, and workflows where growth is needed. 

Challenges that scaling companies face 

Two-thirds of the fastest growing companies fail. Ouch, that’s quite a depressing statistic. You might think that exponential growth puts you on the inevitable path to success. But apparently it doesn’t. Plenty of studies have shown that slow-growing companies tend to do better in the long run than their fast-growing counterparts. Does this mean that you should not scale? No. You do have to be smarter about it than most companies though. 

Scalability Assessment Model 

One of the hardest things about scaling up is the fact that you must get everything right on the first try. Or so it seems, since you’re only supposed to add value where it really counts. The first step in becoming scale-ready is finding out where it counts. And that is where our Scalability Assessment Model comes in. This model consists of about twenty questions and is based on the following categories: 

Our model is based on a set of questions that give you an idea of the areas in which your product/company is ‘scale-ready’ and which areas need improvement. This will help you to focus your efforts and to determine your ‘scale-readiness’. Our Scalability Assessment Model will provide you with a clear insight on where your company stands, where and how you can add value quickly, and how you can plan to improve. Or, in other words, it shows how ready your company is for exponential growth. 

Gather your team to answer our questionnaire or go at it alone. Find out where you stand, and where you should stand. And remember, not all areas are equally important to everyone. 

Who is INFO?

We combine design, data en technology on a strategic level to create the right digital solution to empower your business. We are 80 international professionals with 1 common strand of innovation-loving DNA. Although we each have unique skills and talents, none of us alone is as strong as all of us together. We ask the tough questions to get the best answers, because we know innovation happens when insight meets foresight. Our curiosity leads us to constantly learn and keep our expertise as sharp as the cutting edge on which we work.

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Hoite Polkamp

Manager Business Development


+31 (0)20 530 9100

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