The main goal was to develop an integrated platform that was robust, secure and scalable. Not only scalable in terms of hosting and traffic, but also in terms of flexibility. The system needed to form a strong base that can adapt to different situations in the future.
We proposed a technical approach on how to best integrate the platform into their core systems and cloud environment. We also reframed how the system should work in order to incorporate with international governance structure and local differences.
Through collaborative sessions we created a long-term product vision with a strong emphasis on improving awareness, engagement and customer satisfaction. Apart from several usability improvements and a visual overhaul, we put a lot of work into preparing the system for future improvements, including full integration with the main platform.
Most improvements were related to allowing the loyalty team to control the flow of point distribution and optimizing displaying the offers. We also redesigned the CMS from scratch to improve general ease of use and prioritized features to better align with future plans.