The greenhouse horticulture sector faces growing pressure to operate more efficiently, sustainably and data–driven. As part of the GreenV network, Green Simplicity develops innovative solutions for crop growth in greenhouses and offers end-to-end B2B services.  

INFO’s role: strategy, Proof of Concept and product development 

INFO supports Green Simplicity in developing a joint digital strategy and translating it into a future-proof digital product. During this Discovery Project, we are working closely with experts from Green Simplicity and other GreenV companies such as Stolze and HT Verboom. 

We investigate the needs of end users, map stakeholder interests, and co-create a shared vision within the GreenV ecosystem. Based on these insights, a logical next step for Green Simplicity to consider will be to develop a Proof of Concept that sets the direction for future digital transformation.  

Why Green Simplicity chose INFO

Because of our shared passions for innovation and commitment to developing business-critical digital products. 

In the words of Stefan de Haan, Manager Research & Development of Green Simplicity: “We’ve chosen to work with INFO because of their expertise in strategizing and developing complex digital solutions in the agricultural domain and their ability to help us develop a vision that’s shared amongst the various involved organisations within GreenV.” 

Looking ahead

This partnership highlights the importance of digital innovation in horticulture and reinforces our role as a strategic partner for organisations with impactful ambitions. Together we are building solutions that contribute to a more sustainable future for people and planet.