Changing the perspective from the organization to the user was the most important change for the new website. The Info.nl team devised a product vision from the user’s perspective on the basis of Service Design tools, such as personas and customer journeys. Info.nl immersed itself in the customer, became a sparring partner and laid the foundation for EAIE’s future ambitions. The use of seasonal content was an important move. In the run-up to the annual congress the user needs particular types of information at different moments of the year. Using design based on content strategy the new EAIE website is able to focus on the specific needs of the user, all year round.
During the complete process the team, together with the Product Owner, constantly focused on functionality, producing the most value for the customer and end-user. Each sprint a product has been put live on the new secured production environment. As a result the go-live process went smoothly and concluded without incidents.