Predictions for 2016 – capitalizing on the platforms
04 January 2016
As always I like to look forward to the new year. Starting with a look back at the predictions of last year. I have to say that I was pretty accurate last year. Check it yourself.
So to sum up I think the home will be the main playground of the digital developments in 2015, with the internet of daily life as silent revolution. Impacting some of our habits and devices we use. The move to private messaging communities will have big impact and next to that we could be really preparing for a new sensing communication language that will however fly later.
Smart homes & data driven real life products
More than ever the first seeds were planted for the things to happen later, like in 2016. As the messaging as a platform, a lot is said on that in 2015 and is happening big time in China. It will definitely execute in 2016.
The new platforms for our smart homes as silent revolution is also something that happened with a couple of players. Samsung got into the market with the acquisition of SmartThings, the new Apple TV as platform can be seen as a move into the home, Amazon Echo products, and of course NEST platform from Google. That one is the most interesting to watch. It is clear that Google is trying to enter the home to collect user data there. Nothing secret there anymore. The big question is what they will do with the data. Expect more products and services connected to the platform to generate data. Leveraging the platform as service to – for instance – advertisers will follow later (2017). I am very interested if Google will make some serious steps in making the new invisible design patterns for data driven real life products at the next I/O.
Artificial Intelligence driven services
Apple is also always interesting to take as reference for predictions. Everyone predicting the future talks on Artificial Intelligence as the thing to go big in 2016. Apple will try to play an important role. The way they build in more helping functionality in iOS building on your data is paving the way for more serious AI driven services. We will also see the first tangible products that use the Software development kit (SDK) for making the product smart. If the SDK is opened up of course to external use.
Time for more tangible interactions
The same goes for haptics. I was right last year that the integration of haptics in Apple Watch is important but very basic. With the roll-out of 3D touch to the phone and laptop this will continue in 2016. Only if there is a serious installed base we can expect to open up the possibilities of haptic to use for real functions instead of the limited possibilities now. Expect that with iOS10.